A Fans View of NUFC
Despite the earthly silence, I heard the sound of a very large penny dropping at the end of the last transfer window - not among the fans but among the players.
Alan Pardew's comments and our failure to strengthen in key areas sent out a big message to the players we have recruited in recent years - this club has limited ambition on the footballing front.
The performance of the players since suggest to me that some are treading water.
That's the problem. We have players going through the motions because their position is nailed on, owing to the poor quality of the squad.
I am not impressed with the bulls*** we hear about young players, the bulls*** we get about 'I would love Carroll back' etc etc etc etc etc etc etc.
Fact is none are pushing for a regular start on the merits of their efforts alone. Lack of form in others maybe, but that is an entirely different matter.
Having Shola in the side ahead of Cisse does not impress me one iota, it is not progress.
The only thing that really matters to fans is players doing it on the field, not bloody fine words.
Talk is cheap, no wonder we get a lot of it at Newcastle.
And think on fellas. This weekend, we got nigh on 10,000 more in the ground than Man City, the Premier League Champions. Some may say that that tells us where the money in football lies these days - quite evidently in the Champions League and the TV money that it attracts and not in the gate receipts.
If that is the case, then the fans need to use this argument against the club.
The next time Pardew prattles on about 'not being able to compete with the big clubs' when the next transfer window opens, it is because the club chose not to. Man City would not get there with their gate, neither would Chelsea.
Other clubs like Liverpool, Arsenal and Man United could attract the big names, not necessarily because of money but because of who they were, what they had achieved in the past and the presumption that that success would continue into the future.
That is no longer necessarily the case and the road back for the likes of Arsenal, Liverpool is long and hard. And these are the clubs that we have to compete with in the market now, scouting around for a bargain.
Man U is a special case, there is the Fergie factor who can squeeze every single bit of juice out of a lemon and if he can't, he sells that lemon to Newcastle and lo and behold, we find there is no juice left in the lemon.
There is a lot of money coming into this club these days, they must be well-on quids in. The only thing that has kept a lid on things is relative success on the pitch. If that air of stagnation returns to the pitch, even Pardew's shoes will get to know about it.