Date:Sunday July 13 2014
Whilst the fickle amongst our support rejoice at the release of some moths from Mike Ashley's NUFC swag bag, the rest of us grounded souls can see that it's just the usual case of dust being brushed under the mat with a sell to buy plan in full swing.
The serious concerns we've had for a long time will still remain unless there's a dramatic shift in policy.
This doesn't mean buying a player that we've heard of or the next big European thing emerging through the St James' Park revolving door but real quality squad fillers or proper management material for an ambitious crack at actually competing as a football club.
Remy Cabella will be unveiled in the next day or so. With that, as impressive as it may seem, comes a realisation that we still haven't spent a penny in this calender year so far.
With the sale of Yohan Cabaye, James Tavernier and Romain Amalfitano recouping around £22 million plus the wages saved on the likes of Loic Remy, Shola Ameobi, Dan Gosling, Steve Harper and Jonas Gutierrez, we're not exactly begging for handouts.
We also have the extra TV cash that kicked in plus the unspent transfer cash from previous windows.
Our outlay, even if we included Cabella would only be around £18 - £20 million. That's before we take into account the £10 - £12 million coming in from the sale of Mathieu Debuchy to Arsenal
Add in the rumoured £6 million fee for Daryl Janmaat or a similar player and that French striker from Monaco for £5 million and we're still in unspent territory.
Thoughts would then turn to the other positions that need filled and Moussa Sissoko's speculated likely £10 million move to wherever would or could come into play here to fund such moves.
All this without even analysing that Alan Pardew has always been the wrong bloke to lead the club into battle.
So, before people get any ideas that Ashley has suddenly found an ambitious streak, work out the figures.
It could only happen to us that we got ourselves lumbered with the world's 'poorest' billionaire.
Date:Sunday July 13 2014
Liam Sweeney and John Alder (Monday July 21 2014)
Ben Arfa Saga Is A Real Shame (Thursday July 17 2014)
Janmaat Gets His Confirmation (Thursday July 17 2014)
Surely It's Too Late For Grenier? (Thursday July 17 2014)
French Riviere On Tyne (Thursday July 17 2014)
NUFC Edge Closer to Striking A Deal (Wednesday July 16 2014)
Toon on TV (Monday July 14 2014)
Janmaat Close To Sealing Deal (Monday July 14 2014)
NUFC Expectations (Monday July 14 2014)
NUFC Complete 6 Year Cabella Deal (Sunday July 13 2014)
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