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Newcastle To Change Kit Manufacturers?

It's been reported by the new CEO of the manufacturers of our strip, Puma, that the company will be restructuring and 'refocus' itself on sport.

A move that will cost them a small packet of 130 million Euro's.

It's also been reported that some sponsorship deals will end and some products will cease to be made.

The German company also sponsors Rangers who have closer ties than usual with us, thanks to Mike Ashley's small stake in the club and his willingness to sell some of their products in our club store.

As the company recorded a 70 per cent net profit fall last year, this forced it's hand on some business decisions.

Former adidas executive and new CEO of Puma, Björn Gulden also revealed that they will be closing a factory in Vietnam and will move staff from London to its headquarters in Germany.

As mentioned, the overhaul will cost €130 million in the fourth quarter, meaning 2013 profit will fall far below 2012's.

It was expected to be a better year this time round but it's not worked out that way.

Gulden said: "We have to be a sports brand but that also has a clear connection to lifestyle. Puma has a great history, fantastic logos, great assets and talented people. We will make the cat shine again."

One can only think that with change comes a greater risk of success, so we could be looking for a new kit supplier if things go wrong.




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The Journalist

Writer: Talk of the Tyne Mail feedback, articles or suggestions

Date:Friday November 8 2013

Time: 9:02PM

 

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