Newcastle United - The Sports Direct Arena
UK time is: 11:17:36
Vital Login
Social Login

Choose your club

Other Sites

Network Navigation

Vital Partners

'If It's Football, It's Vital'

The Sports Direct Arena

Before we run the statement, I'd like to express on site that the renaming is a disgrace to the city of Newcastle, Mr Ashley has not just offended football fans, he has upset many people in Newcastle who pride themselves on their heritage. Well done Mr Ashley. NUFC strive for success, as any football club, but at the expense of pride and history?

The statement reads.

Newcastle United have today announced plans to license the full naming rights to the club's stadium following consultation with international branding experts.

The board are committed to generating additional commercial revenue from advertising and sponsorship opportunities.

The original naming rights proposal, launched in November 2009, invited sponsors to link their brand to St. James' Park, but this did not prove commercially attractive.

As such, the club will now seek a sponsor who will be granted full naming rights. Until such time the stadium will be renamed the Sports Direct Arena.

Managing Director, Derek Llambias, said:

'Our aim for Newcastle United is to continue to deliver success for the fans and everyone associated with the club. We must make this club financially self-sufficient in order to deliver that success.

'To grow sustainably and allow us to invest in our future, we will need to rely increasingly heavily on commercial income.

'These are very difficult economic times and the board have a responsibility to maximise all revenue streams for the benefit of the Club. Stadium rebranding offers a lucrative way for clubs to secure significant additional income.

'When we initially launched our plans at the end of 2009, we invited sponsors to attach their brand to that of St. James` Park.

'However it has become clear that in order to make the proposition as commercially attractive as possible, a potential sponsor must be given the opportunity to fully rebrand the stadium.

'Naming the stadium the Sports Direct Arena helps up to showcase the opportunity to interested parties. We are now actively seeking a long-term sponsor wishing to acquire full naming rights for the stadium.

'Our shirt sponsorship deal with Northern Rock will also expire at the end of this season, which presents would-be sponsors with the opportunity to acquire both the naming rights and shirt sponsorship deals."




Use your social login to comment on front page articles. Login using you Facebook, Twitter, Google or LinkedIn accounts and have your say!



Click here to join in the debate on the club forum.

The Journalist

Writer: Ken Waugh  Mail feedback, articles or suggestions

Date:Thursday November 10 2011

Time: 6:19AM

Your Comments (oldest first)

Change to most recent first
It's a shame to see this happening to St. James Park. And just when things are going well for NUFC (for a change). Obviously being a City fan, we changed the COMS to the Etihad, but COMS had no history or deep association with the club. MA should be ashamed of himself. I hope your fans really kick up about this one and show this disloyal**** what you think of his latest sham.
rojo2010
Report Abuse
10/11/2011 12:38:00

Fulham fan in peace. What a load of ****! Can't believe their changing the name! Unbelievable! Feel sorry for you guys. I wouldn't know what to think if they changed Craven Cottage to something else.
Riverside Chanter
Report Abuse
11/11/2011 07:44:00

 

Have Your Say

Log in...
with your social network     OR     with your Vital account

Recent Newcastle United Articles

NUFC Have Nowt To Consider (Monday July 6 2015)

NUFC Influx On The Way (Sunday July 5 2015)

Five Newcastle Fixture Changes (Friday July 3 2015)

Archived Newcastle United Articles

List All TOTT Articles
Have your say
Click here to suggest an article
Click here to suggest a poll
ScoopDragon Premier League Network Sites

Vital Members League (view all)

1. BLACKBOB 26
2. Toon_NoMatterWot 20
3. daftladguy 18
4. Bruce68 15
5. keggy_keagal 13
6. The Owl 12
7. billybobcat 11
8. vin1892 11
9. VitalToon 9
10. Harry's Boy 7

League Table (view table)

Team P W D L GD Pts
8. Liverpool 0 0 0 0 0 0
9. Man City 0 0 0 0 0 0
10. Man Utd 0 0 0 0 0 0
11. Newcastle 0 0 0 0 0 0
12. Norwich 0 0 0 0 0 0
13. Southampton 0 0 0 0 0 0
14. Spurs 0 0 0 0 0 0

Newcastle United Fixtures (view all)

Breaking League News

Five clubs interested in former Newcastle defender
AFC Bournemouth : 07/07/2015 11:13:00
Tottenham hunt 20million rated McCarthy
Everton : 07/07/2015 11:00:00
McArthur Signs New Palace Contract
Norwich : 07/07/2015 10:47:01
Ryan Taylor
Norwich : 07/07/2015 10:09:01
Everton target Juve defender
Everton : 07/07/2015 10:00:01

Current Site Poll (view all polls)

West Ham MotM
Suggested By:  Site Staff
Krul 5%
Janmaat 3%
Williamson 1%
Coloccini 0%
Dummett 0%
Anita 19%
Colback 1%
Sissoko 3%
Riviere 1%
Gutierrez 67%
Cisse 0%
Sub - Gouffran 0%