Vital Football

Latest Newcastle United News

The Sports Direct Arena

The Sports Direct Arena

Before we run the statement, I'd like to express on site that the renaming is a disgrace to the city of Newcastle, Mr Ashley has not just offended football fans, he has upset many people in Newcastle who pride themselves on their heritage. Well done Mr Ashley. NUFC strive for success, as any football club, but at the expense of pride and history?

The statement reads.

Newcastle United have today announced plans to license the full naming rights to the club's stadium following consultation with international branding experts.

The board are committed to generating additional commercial revenue from advertising and sponsorship opportunities.

The original naming rights proposal, launched in November 2009, invited sponsors to link their brand to St. James' Park, but this did not prove commercially attractive.

As such, the club will now seek a sponsor who will be granted full naming rights. Until such time the stadium will be renamed the Sports Direct Arena.

Managing Director, Derek Llambias, said:

'Our aim for Newcastle United is to continue to deliver success for the fans and everyone associated with the club. We must make this club financially self-sufficient in order to deliver that success.

'To grow sustainably and allow us to invest in our future, we will need to rely increasingly heavily on commercial income.

'These are very difficult economic times and the board have a responsibility to maximise all revenue streams for the benefit of the Club. Stadium rebranding offers a lucrative way for clubs to secure significant additional income.

'When we initially launched our plans at the end of 2009, we invited sponsors to attach their brand to that of St. James` Park.

'However it has become clear that in order to make the proposition as commercially attractive as possible, a potential sponsor must be given the opportunity to fully rebrand the stadium.

'Naming the stadium the Sports Direct Arena helps up to showcase the opportunity to interested parties. We are now actively seeking a long-term sponsor wishing to acquire full naming rights for the stadium.

'Our shirt sponsorship deal with Northern Rock will also expire at the end of this season, which presents would-be sponsors with the opportunity to acquire both the naming rights and shirt sponsorship deals."

Win FREE pizza with Vital Football!
Select your team and get 50% off if they score twice.
www.papajohns.co.uk/football



Click here to join in the debate on the club forum.

Writer:Ken Waugh
Date:Thursday November 10 2011
Time: 6:19AM

Comments

0
It's a shame to see this happening to St. James Park. And just when things are going well for NUFC (for a change). Obviously being a City fan, we changed the COMS to the Etihad, but COMS had no history or deep association with the club. MA should be ashamed of himself. I hope your fans really kick up about this one and show this disloyal**** what you think of his latest sham.
rojo2010
10/11/2011 12:38:00
0
Fulham fan in peace. What a load of ****! Can't believe their changing the name! Unbelievable! Feel sorry for you guys. I wouldn't know what to think if they changed Craven Cottage to something else.
Riverside Chanter
11/11/2011 07:44:00
Page 1/1
  1. 1

Login to post a comment

Recent Newcastle United Articles

Rafa's Headache

The headache being that players with big egos who haven't been playing up to scratch returning from injury.

Mbemba Hails Benitez

He said it was all down to the Rafa Benitez effect and the confidence it had instilled in the squad.

NUFC Improvement Creates Panic

The fact that the pressure is off in my eyes has not been welcomed by our closest rivals.

Benitez Keeps It Real

The Spaniard has dug in and refused to get carried away with anything

Archived TOTT Articles

TOTT articles from

Site Journalists

Ken Waugh
no email
Profile
TNMW
Editor email
Profile
Ian Smith
no email
Profile
Rexn
no email
Profile
BowburnMag
no email
Profile

Current Poll (see more polls)

Palace MotM
Suggested By: Site Staff
Darlow45%
Anita2%
Mbemba2%
Lascelles9%
Dummett0%
Tiote0%
Colback2%
Townsend40%
Sissoko0%
Wijnaldum0%
Cisse0%
Sub - Mitrovic0%
Sub - Perez0%
Sub - Shelvey0%
ScoopDragon Premier League Network Sites

League Table

# Team P W D L Pts. GD
C Leicester City 36 22 11 3 77 30
2 Spurs 36 19 13 4 70 39
3 Arsenal 36 19 10 7 67 25
4 Man City 36 19 7 10 64 30
5 Man Utd 35 17 9 9 60 12
6 West Ham 35 15 14 6 59 17
7 Southampton 36 16 9 11 57 14
8 Liverpool 35 15 10 10 55 11
9 Chelsea 35 12 12 11 48 7
10 Stoke 36 13 9 14 48 -14
11 Everton 35 10 14 11 44 6
12 Watford 35 12 8 15 44 -6
13 Swansea 36 11 10 15 43 -13
14 WBA 36 10 11 15 41 -14
15 AFC Bournemouth 36 11 8 17 41 -20
16 Crystal Palace 36 10 9 17 39 -10
17 Newcastle 36 8 9 19 33 -25
18 Sunderland 35 7 11 17 32 -18
19 Norwich 35 8 7 20 31 -26
R Aston Villa 36 3 7 26 16 -45
Latest F1 News
Latest Vital Boxing News

Recent Newcastle United Results (view all)

Newcastle United Fixtures (view all)

May 7 2016 3:00PM : Aston Villa (a)
Barclays Premier League
May 15 2016 3:00PM : Tottenham Hotspur (H)
Barclays Premier League

Vital Members League Table

RankNamePoints
1.Toon_NoMatterWot22
2.billybobcat16
3.BLACKBOB11
4.braith19529
5.vin18925
6.PieMag4
7.Sir Laz3
8.Mcnamee673
9.Jackals Tooth3
10.Toonarmy15172