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Spin Spin Spin

This has been a good week on the field for Newcastle United`s owner. An away win at Birmingham sees Premier League safety within reach, but did a former player`s comments reveal the darker side?

The Ashley era started positively. The signings flowed inwards, experienced players in the shape of international defenders from across the globe, seasoned England midfielders and more. The man in the Chair was Chris Mort, a lawyer on sabbatical, looking after our interests.

Mort might not have been a football man, but he has undoubtedly been successful in his own field, and now back with his internationally renowned firm. When in the hot seat at St James`, he always had time to answer questions. His routine press briefings were always measured.

Kevin Keegan was brought in as manager under the Ashley/Mort regime, the supporters reacting positively to an appointment that harked back to some of the most scintillating football produced for the Geordie people.

Things changed in the summer. Mort`s year away from law came to an end, to be replaced with Derek Llambias in June 2008. Llambias has a background in casino management, a recreation clearly enjoyed by Mike Ashley, and reputedly by the latest manager too.

It may be coincidence that things blew up while the owner was away pursuing business interests in the United States. Llambias was left in charge as signings were made without the approval of the manager. Keegan walked, later effectively judged to be in the right. The statement at the time was that Keegan had resigned, but that the club were "sad and disappointed" to lose his services.

What followed was a series of managerial appointments, some appearing bizarre. Relegation came at the end of the seaso, with a number of contracts expired and not renewed. Some players were sold, among them Obafemi Martins who this week said that he did not want to leave, echoing press reports at the end of the relegation season. He happened to be the most saleable asset at the time.

Promotion ensued from the Championship, the man in charge of team affairs now former coach Chris Hughton. His media interviews were always dignified, perhaps even cautious in not building up hopes too much, but the team delivered on the pitch. Supporters criticised sometimes, but supporters do.

Following promotion, communication came in the form of club statements, the most significant was 9th May 2010. Media contact was regulated, the club would comment on some things but not others. The manager would be restricted to team affairs. The "statement" contained ambiguities, one of which was clarified with another unclear statement a mere two days later.

So as the team made a stable start, with some excessively high points, Hughton was dispensed with the "club" perceiving the need for a "more experienced" manager. The man with more experience proved to be casino frequentee Pardew, whose Premier League experience consisted of a relegation with Charlton and a 9th place with West Ham, before being sacked whilst in a relegation position. The Hammers survived with 7 wins in 9 games under Alan Curbishley.

The "club" left Pardew to his own devices after his appointment. For the first time in living memory, a new manager was introduced without any of the club`s officials in support. Pardew called the city a town, and mispronounced the name of his predecessor, Chris Houghton, under who as a coach, Pardew played his career total of 4 games in UEFA competition.

Newcastle United has a new dawn of communication. From day 1, Pardew announced that he has received assurances before signing his contract that Andy Carroll would not be sold. He professed his ability to persuade owners to invest in the squad, in later interviews suggesting the low points of his managerial career were down to a lack of investment in players.

Even at the start of the transfer window in January, his assurances were flowing that Carroll would not be sold, he was going nowhere, not at any price, not under any circumstances. In early January there was going to be a signing, maybe two before the next game.

The transfer window saw one injured loan signing arrive, Carroll sold, the only recognised left back cover go on loan and the only recognised right winger heading in the same direction. Oh yes, the injured loan signing was confirmed as permanent.

A manager as principled as Keegan might have resigned, but not the man seen in Aspers casino with Ashley and Llambias as the owner dropped almost 1m.

Like Martins, Carroll said he did not want to leave. The club had "reluctantly" accepted young Andy`s transfer request. Pardew defended the "club" line, saying that Andy did not have to put in his transfer request that he did not have to get on the helicopter and that he was no longer here. There was no mention that it was Ashley`s helicopter, primed and ready to fly to Liverpool. Does a Geordie really not want to wear the number 9 at his own club?

Former Fulham manager and club captain under Keegan, Chris Coleman later pointed out that, as with Charlie Adams at Blackpool, the club did not have to accede to the request, and if they had no intention of dealing, could have done as the Blackpool Chairman did, turn off his mobile so as not to receive calls from Liverpool.

A pattern has been established, Keegan resigned, Carroll did not want to leave but handed in a transfer request, Martins did not want to leave but money talked. Other players` contract negotiations are also in the public domain, Steve Taylor having also been transfer listed after not agreeing to a new contract.

The club is positively portayed through journalists who need to fill column inches. According to Pardew he has received assurances that the Carroll money will be invested in the squad. Presumably those assurances are more concrete than the assurances that Carroll would not be sold, not at any price, not under any circumstances. Those journalists who do not spout the "club" line are banned.

The positive stories will no doubt generate cash for the club, through regurgitating a potentially false optimism that the club has a plan, not least for reinvestment. Players and managers who leave will continue to be held up as transfer seekers, as turning their backs on the club.

A body of supporters has right to be sceptical. Will the funds be reinvested? Will players who want to stay be allowed to stay? Does the club have ambition?

There was speculation that Ashley was mugged., a man who was prepared to play Spoof to settle fee disputes, a man who seems to enjoy a gamble and gambled hundreds of millions of Pounds through not doing due diligence on his Subutteo kit. Is he trying to mug supporters in return, as he offers a 10 year season ticket deal, or is there genuine ambition for what now looks like a selling club?

Communication is welcome, accurate communication is more welcome. The future of Newcastle United remains to be seen. Despite the lapdogs in the traditional media happily rolling over to have their tummies rubbed, the genuine supporter is still prepared to bite. Club spin will not see us chasing our tails.




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The Journalist

Writer: Rexn  Mail feedback, articles or suggestions

Date:Sunday February 20 2011

Time: 10:00AM

Your Comments

Excellent Stuff Rex, The club can't pull the wool over everybody's eyes..
toon_nomatterwot
that's right TNMW you must toe the board line Now roll over and have Rex rub your tummy
MallorcaMag
I have my own opinion MM and im not happy with how the club has been run in ashley's time here.. As rex says too much spin...
toon_nomatterwot
Dont forget to add to that list Rexn, the planned ethnic cleansing of Level 7 ! Now with the new season ticket issues out, all those (previously loved) supporters who dared to sing for the team as well as criticise the Fatman on occasions, are now being removed to far flung corners of SJP to make way for a "family member" area which will be right next to the away supporters ?. So much for getting fans to generate atmosphere at the ground ? Everywhere you turn you see more evidence of the club shafting the average fan. I'm beginning to suspect that this latest act of incompetence/indifference from the board will also go unheeded by the majority of fans unless someone takes a stand. So I'm asking all genuine fans to "Stand Firm if you love the Toon" and not to put more money back into the club for season ticket renewals etc until the club shows some, 1. Support for the Level 7 team by keeping a "singing" fans section 2. Support for the team on the pitch in the summer transfer window AMac
AMac
Far too much written to comment on everything but a couple of points. Martins only played about 20 games in the relegation year (even Owen played more, just) and the 3 of them (Viduka also) were costing the thick end of 1/4m wages a week. It's no wonder Ashley was unhappy about the return on his investment. Martins didn't seem too unhappy when he went to Wolfsberg. I remember him saying 'they are playing in the champions league and that excites me'. The journeyman from Nigeria who has played in Italy, England, Germany and Russia says he didn't want to leave Newcastle. When things don't work out, hindsight is a wonderful thing. Football must be the only industry where someone can physically assault a colleague and not be sacked for it. So the person who broke Saylors jaw just continues in his workplace as normal. Which brings me onto Carroll. His off the field antics were a worry, with 'the club' helping him out (because it was in their interests also) more than once. It rankles with me that his agent trousered over a million quid for forcing the transfer request and yet it hardly gets a mention in the media. 23 paragraphs of interesting information Rexn, the saga of the team we follow will go on and on.
Mcnamee67
As ever, it is fasccinating to see the levels of debate, both here and on the message board. With any jigsaw, the picture is never complete until the final pieces are put in place, which will be many years from now. One thing is clear, which is that love for the club runs deeper than the temporary tempestuous affair that the current owner has with the club. New members to the message board are welcome, some more by some more than others. Feel free to come to TOTT and expand the debate. [Edited by Rexn ] [Edited by Rexn ]
Rexn
Great article Rex, spin spin spin, very worthy title
jiggystoon
 

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