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Ashley Plans for 6 Big Name Signings at SJP.

Ashley Plans for 6 Big Name Signings at SJP.

Why is it with Newcastle United that pride ALWAYS comes before a fall?

Two seasons ago it was the brilliant opening day draw with Man Utd followed by a great victory against a battling Bolton Wanderers side which preceeded a drubbing at Arsenal, Keegan storming out to a crowd of bedsheets and the wheels coming off again to send the wagon sliding all the way down to the Championship. Last season it was a great start to the season seeing us top of the league after the first 2 months of the season, which was followed by news that St. James' Park would be re-named the @ St James' Park. Baffling. Seems that Mike Ashley's PR team clearly are working more overtime than most of the 2,000 muppets nationwide working on his tills. And just when you thought he couldn't possibly do it a third year running - it happens again. A brilliant 6-0 victory at Europa League contenders Aston Villa is sharply followed by Mike Ashley submitting plans to add 6 giant advertising billboards to the side of St. James Park.

Not the type of signings we're crying out for, but in theory I'm not completely against the idea. I mean, if we're as skint as he keeps insisting we are - why not bring in some extra cash from adverts? I am However, 100% against Mike Ashley and knowing him as we all do, those 6 giant billboards will be for Sports Now it's important to stress that it's still unclear as to what this will be used for but if that is how it plays out, then you'd expect he would be paying advertising costs from Sports Direct, a completely seperate company, to Newcastle United FC, right? Well, no, because that just isn't how Mike Ashley does business.

Ever since that horrible sign went up above the heads of the Gallowgate fans, we've hardly seen a penny from the man let alone from Sports Direct and what annoys me most is, that for the cost of the 6 giant aluminum fascia signs we could sign a good championship left-back! It's clear that what's more important to Ashley is advertising a completely seperate company to make a higher profit rather than strengthening a team which a region depends on. It begs the question what will be next? Sports Direct sponsors on the shirts? or maybe rename the team to 'Newcastle Sports Direct United Football Club'? Either way, It's becoming more and more clear that the longer Mike Ashley remains at the helm, the longer he will continue to exploit any avenue he can to get more and more out of this club for himself while he continues to put the feelings, needs and opinions of loyal fans at the bottom of his list.

Malcolm from NUST, has already gone on record with his thoughts on the matter claiming the ground 'spiritually, morally, ethically and historically' belongs to the fans, and that it would desecrate a public icon. There's not many things that I agree with NUST on, but this is definitely one of them. Something needs to be done about this and I hope the councillors that I elected will do act quickly to stop him from spoiling one of the greatest landmarks in the North-East of England.

The planning permission application is online at the following address For all fans or concerned citizens that wish to go on record with their feelings on the matter, you can register your comments and complaints here.

Click here to join in the debate on the club forum.

Date:Thursday August 26 2010
Time: 11:57AM


So the silly **** is at it again.
26/08/2010 12:01:00
From @Flair20 on Twitter - "Ever since that sign went up we've hardly seen a penny from the man" - apart from him bankrolling our survival last season?
26/08/2010 12:19:00
If you were Mike Ashley would you be prepared to bankrupt yourself just to keep the fans happy? You say that the ground is morally, spritially and ethically yours, but yet still your not prepared to pay for it and any of these new signings etc, and don't say that you do because you buy a ticket for each home game and buy yourself an annual shirt, because your annual gate receipts and merchandising receipts don't even cover the cost of your annual wage bill!
Paul - THFC Forever
26/08/2010 13:40:00
Stupid article - get real. We exist solely because MA saw fit to pour cash into an ever expanding moneypit. That he has made mistakes is not in dispute (the Wise debacle is truly inexplicable) but you have to give him some due. For the first time in almost 20 years there is some realism about the place. Survive this season and the only significant debt we will have is to the owner. We will be in a better position to go forward than most other prem teams. And given his investment in the club why shouldn't he try and make something back - be it names (stuoid I agree) or ad signs. And lets stop this nonsense about equating the buying of a season ticket and a replica shirt with investing hundreds of million of £. I buy a ticket to go see my favourite band play I don't expect to tell them what to play.
26/08/2010 14:10:00
The only thing I credit the man for is taking over the team from the last regime, as theres no doubt we'd have gone under with Shepherd at the helm but since 2007 when MA bankrolled the arrivals of Barton, Viduka, Cacapa et al, our owner has reportedly made a net profit on transfers in every window until January 2010. That's a lot of money he's pocketed from key player sales and bringing in cheaper replacements. His decision making is extremely poor and his communication skills are weak. He's made mistakes yes, but he's made costly mistakes that got us relegated and shows no signs of rectifying them. The Players and Chris Hughton are the people responsible for the great sense of realism amongst the fans because of how poor we've been and it's great ashley's letting them get on with it. But renaming the stadium or putting up huge billboards or whatever he decides to do is in the interest of his pockets - not the club and that's a huge problem for the real 'stakeholders' who'll be there long after he's gone.
26/08/2010 14:36:00
Maybe his time would be better spent on trying to keep Taylor!
Vanilla Ice
26/08/2010 17:09:00
Come and get Keane .......... PLEEEEASE!
27/08/2010 12:42:00
Keane would be good for us, 10 - 15 goals would see us safer...
27/08/2010 13:42:00
Talking to a Newcastle fan is like throwing a ball at a bloke with no arms and expecting him to catch it. What planet are you living on? You think the bloke might be selling advertising to keep your club alive? You want to sign more players on 70 grand a week to put you right back where you just came from? I laughed myself into a frenzy when you got relegated because putting 50,000 idiots into a stand doesn't make a club. You deserved to go down for your misplaced arrogance. How much joy that The Legend ultimately took you down. Let's face it- you have not even won a raffle for 55 years so get over it.
New York City Wolf
28/08/2010 07:39:00
blergh. ashley only cares about money
16/11/2010 22:56:00
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