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Ashley: The Deadly Highwayman

Ashley: The Deadly Highwayman

So, I'm due to set off on holiday at the end of this week, thought I'd nip over to the Metro Centre and get myself some new attire - but there's something I don't get...

I hate Sports Direct, not only because Mike Ashley is the owner, but mainly because it's like a jumble sale in there, nothing's organised, being a bloke, I want to go in, find what I want quickly and go for a pint.

However, Tories are in power and I'm penny pinching, so off I went with the kids to get bits and bobs - took a breath, and entered the market that is, Sports Direct.

What a shithole by the way, but anyway, I got some armbands and a few inflatable things for the kids, and obviously, I checked out the new kit, which I think is quite nice if I'm honest with you, liked the blue and kid's liked the white, me being me though, I drew the line at £35 quid for adults and both kids are girls, they aren't that bothered, off I went.

Over the road (15 metres away) to the Club Shop, now I can handle being in here, loads of bits I like to look at, but reluctant to buy as I'm still one of these 'I spend enough on a season ticket, why give Ashley more money'

My youngest pointed out that they had the same Newcastle shirts in (no shit pet) and pointed them to me, as I looked, I saw the price tag £45 for an adult top, hang on, £35 in Sports Direct - Ashley owns both, no?

Now this fat bastard is taking the piss out of us I'm sure, a whole tenner extra to be put into the club? I think not - so why then, the price difference, so soon after the release date.

It's simple isn't it, he's a greedy get who wants to bleed the loyal fans, who think, buy all kits from the club shop, at least the money goes into the club, but thats just bollocks, Ashley is more interested in taking cash at Sports Direct, undercutting his other business and relying on the loyalty of supporters.

Well thats it for me, I will not be buying from the club shop ever again, petty as this may sound, why the hell should I pay extra for something when the bloke who owns the place is still happy to take the piss out of us - £10 per shirt soon mounts up and if it was proven to me that the extra went back to the club, I might re-consider.

I left the club shop in a bit of disbelief, I had been starting to come to terms with the fact that Mike Ashley has started doing a few things right, it's blatantly obvious though that we are still his cash cow, and I'm not sure I can deal with that at all.

For me it's just taking from the left hand to give to the right hand, unfortunatley, we are the left hand every time.

Click here to join in the debate on the club forum.

Writer:Ken Waugh
Date:Wednesday July 21 2010
Time: 7:00AM


ken, don't use sports direct aswell. i fcking hate ashley
21/07/2010 08:58:00
It actually works out at £15 quid cheaper,the ones he sell in SD have the premier league badges on which cost youa fiver in the club shop.
21/07/2010 09:27:00
correct me if im wrong here but dont sports direct undercut every single clubs prices? its what they do to get you in and buying other *****.
21/07/2010 11:53:00
Club shops always charge a premium for team gear. Chain sporting good outlets always offer better prices. The club shop is a one store outlet. SportsDirect probobly has a couple hundred stores throughout England. It business as usual. The prices would be the same as they are now even if Ashley didnt own both entities.
21/07/2010 14:33:00
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